Why You Need a Custom 404
Here are the highly scientific results of our official 404 survey.
When you encounter a 404 do you:
A) Hit the back button and forget about it
B) Try to get to the homepage to locate the missing page
C) Write to the webmaster
D) Weep uncontrollably
If you ignore the uncontrollable weeping, you’ll notice that most people will not make an effort to find a missing page if they encounter a 404. By simply customizing your 404 error page, you can keep those people on your site! For tips on how to achieve this, keep reading.